Application Deadline for 3-Year UG Program closes on 31st Aug. Book a Counselling to know more
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Build practical, job-ready digital marketing skills with 180+ hours of training, 50+ modules, live projects, industry tools and expert mentorship at Digierra’s Ghatkopar campus. Whether you’re a student, fresher, working professional, entrepreneur or looking to switch careers, learn how modern businesses attract customers, generate leads and grow online.
📍 Digierra Ghatkopar — Opp. Metro Gate No. 4, Beside Bata Showroom

Modules

AI Tools

Training Hours

Projects

Certifications

Placement Assistance
Digital marketing is no longer just about posting on social media. Businesses today need professionals who understand SEO, Google Ads, Meta Ads, content marketing, analytics, social media, lead generation, AI and performance marketing.
At Digierra Institute, Ghatkopar, our digital marketing training is designed to take you from fundamentals to practical execution. You don’t just sit through presentations. You learn the concepts, use the tools, complete practical assignments and work on projects that help you understand how digital marketing works in the real world.
Work on real campaigns, marketing exercises and practical assignments instead of learning only through theory.
Learn the skills businesses actually use — SEO, Google Ads, Meta Ads, social media, analytics, content, AI and performance marketing.
Apply your learning to a real business/project and build work that demonstrates your skills.
Learn directly from experienced digital marketing professionals and receive guidance while working on practical assignments.
Get support with resume preparation, interview preparation, internships and job opportunities.
Study at our Ghatkopar campus near the Metro and Railway connectivity.
We call you back within 10 minutes
Whether you’re starting from zero or looking to develop professional digital marketing skills, choose the program that matches your learning objective.
The goal isn't simply to finish 50 modules.
The goal is to understand how digital marketing works and be able to apply what you've learned.
By the end of the program, you'll understand how to:



Our curriculum is designed to take you from digital marketing fundamentals to practical skills across websites, SEO, paid advertising, social media, content, AI tools and career development. Instead of learning random topics separately, the curriculum is organised into major learning tracks. This helps students understand how different areas of digital marketing work together.
Before jumping into SEO, Google Ads or social media campaigns, you’ll understand how the entire digital marketing ecosystem works and how different channels connect to help a business grow.
• How digital marketing works for real businesses
• Understanding websites, search engines, social media and paid advertising
• Customer journey and marketing funnels
• Organic vs paid marketing
• Different career opportunities in digital marketing




You’ll understand where every major digital marketing skill fits and how marketers build complete campaigns.
Good marketing needs good visuals. In this module, you’ll learn how to create professional-looking creatives for social media, advertisements and business communication—even if you’re not a professional designer.
• Canva workspace and design basics
• Social media post creation
• Ad creatives and promotional banners
• Fonts, colours and brand consistency
• Carousel and presentation designs

Create marketing creatives that you can use for social media, ads and real projects.
AI is becoming part of everyday marketing work. Learn how to use AI tools to brainstorm ideas, research topics, create content and improve productivity without replacing human creativity.
• AI fundamentals for marketers
• Writing effective prompts
• Content and campaign ideation
• AI-assisted research
• Productivity and marketing workflows









You’ll know how to use AI as a practical assistant in your daily digital marketing work.
Before creating content or running campaigns, a brand needs a strong online presence. Learn how professional social media profiles are structured to communicate trust and credibility.
• Business profile setup
• Bio and profile optimisation
• Profile images and branding
• Contact and business information
• Creating a consistent brand identity




You’ll be able to create and optimise professional social media profiles for businesses and personal brands.
Creating a profile is only the beginning. Learn how social media accounts and content can be optimised to improve visibility, discoverability and audience engagement.
• Profile optimisation
• Social media keywords
• Hashtag fundamentals
• Captions and discoverability
• Engagement and audience growth basics




You’ll understand how to improve a brand’s social media presence and make its content easier to discover.
Learn how marketers plan content that attracts attention instead of simply posting randomly. You’ll explore different content formats and how creative ideas are turned into engaging posts.
• Content ideation
• Static posts and carousel creatives
• Reels and short-form content planning
• Caption writing
• Content calendars



You’ll be able to plan and create social media content with a clear marketing purpose.
Short-form video has become one of the most powerful forms of digital content. Learn the basics of editing engaging videos for social media and marketing campaigns.
• Video trimming and sequencing
• Text and captions
• Transitions and effects
• Audio and music
• Reels and short-form video creation

You’ll be able to create basic short-form videos suitable for social media marketing.
A website is the digital home of a business. Learn how websites are structured and how to build and manage pages using WordPress.
• Domain and hosting basics
• WordPress dashboard
• Themes and plugins
• Pages and website structure
• Basic website management



You’ll understand how to create and manage a basic business website using WordPress.
Explore how online stores are designed to help customers discover products and complete purchases smoothly.
• Product page structure
• Categories and collections
• Shopping experience
• Checkout journey
• E-commerce conversion basics



You’ll understand the essential elements required to build an effective e-commerce website.
Local businesses need to be visible when people search nearby. Learn how businesses establish and manage their presence on Google Search and Maps.
• Business profile setup
• Categories and services
• Business information
• Photos and updates
• Reviews and local visibility



You’ll be able to create and manage a business presence for local search visibility.
Blogging can help businesses attract audiences through useful and relevant information. Learn how to plan, write and publish content for online readers.
• Blog topic research
• Understanding the target audience
• Blog structure
• Headlines and content formatting
• Publishing content online




You’ll understand how to create useful blog content that supports long-term digital growth.
Learn the fundamentals of building and managing an online store using one of the world’s popular e-commerce platforms.
• Store setup
• Products and collections
• Themes and store design
• Product information
• Basic store management

You’ll understand how an online store is created and managed using Shopify.
Understand how search engines help people discover websites and how businesses improve their visibility in organic search results.
• How search engines work
• SEO fundamentals
• Keywords and search intent
• Organic rankings
• Basic ranking factors

You’ll understand the foundation of SEO and how organic visibility is built.
Learn how individual website pages are optimised for both users and search engines.
• Title tags and meta descriptions
• Headings and content structure
• URL optimisation
• Keyword placement
• Internal linking



You’ll be able to optimise important on-page SEO elements on a website.
SEO is not only about what happens on your website. Learn how authority, external mentions and backlinks contribute to online visibility.
• Backlink fundamentals
• Website authority
• Link-building basics
• Brand mentions
• Competitor backlink research


You’ll understand how off-page activities can support website authority and organic growth.
Learn how businesses target customers searching for products and services within a specific location.
• Local keyword research
• Google Business Profile optimisation
• Google Maps visibility
• Reviews
• Local citations


You’ll understand how to improve a business’s visibility in local search results.
A technically sound website helps search engines crawl, understand, and rank your pages while giving visitors a smooth experience. Learn how to optimize website performance, structure, and landing pages for both SEO and conversions.





You’ll understand how to identify technical SEO issues and optimize landing pages for better search visibility, user experience, and conversions.
Search behaviour is evolving. Learn how marketers are adapting content for answer engines, AI-powered search and generative experiences.
• Answer Engine Optimization (AEO)
• Generative Engine Optimization (GEO)
• AI search behaviour
• Answer-focused content
• Structured and useful information




You’ll understand how modern search is evolving beyond traditional search engine rankings.
Strong SEO begins with understanding what people are searching for. Learn how marketers discover opportunities and plan content strategically.
• Keyword research
• Search intent
• Long-tail keywords
• Competitor research
• Keyword clustering



You’ll be able to identify relevant search opportunities and build a basic keyword strategy.
Learn how businesses use paid advertising to appear when potential customers are actively searching for products and services.
• Paid search fundamentals
• Keywords and search intent
• Ad auctions
• Bidding basics
• Campaign structure



You’ll understand how search advertising works and how paid campaigns are structured.
Take your SEM knowledge further by learning how a Google Search campaign is planned, created and managed.
• Campaign setup
• Ad groups
• Keyword targeting
• Responsive search ads
• Campaign optimisation basics


You’ll understand the workflow involved in creating a Google Search campaign.
Explore visual advertising across websites and understand how businesses reach audiences using image-based advertisements.
• Display advertising
• Creative formats
• Audience targeting
• Website placements
• Campaign objectives



You’ll understand how display advertising can support awareness and audience targeting.
Video advertising helps businesses communicate visually with large audiences. Learn the fundamentals of advertising on YouTube.
• Video advertising objectives
• Audience targeting
• Video ad formats
• Campaign setup
• Creative planning



You’ll understand how YouTube advertising campaigns are planned and structured.
Not every customer takes action during their first visit. Learn how businesses reconnect with audiences who have already interacted with a brand.
• Remarketing fundamentals
• Website audiences
• Customer journeys
• Audience segmentation
• Campaign strategy



You’ll understand how remarketing supports customer journeys and repeat engagement.
Learn how marketers focus on measurable results rather than simply running advertisements.
• Campaign objectives
• Conversion-focused marketing
• Performance measurement
• Optimisation basics
• Understanding campaign results


You’ll understand how performance campaigns are evaluated and improved.
Explore the basics of promoting mobile applications and reaching users through app-focused advertising.
• App campaign objectives
• App installs
• User acquisition
• Campaign targeting
• Mobile advertising basics

You’ll understand the fundamentals of mobile app advertising.
Learn how e-commerce businesses promote products directly through Google Shopping.
• Product feeds
• Merchant Center
• Product listings
• Shopping campaign basics
• E-commerce advertising


You’ll understand how products are prepared and promoted through shopping campaigns.
Understand simplified advertising campaigns designed to make digital advertising more accessible for businesses.
• Campaign goals
• Automated targeting
• Basic campaign setup
• Budget fundamentals
• Performance monitoring

You’ll understand how automated campaign features can support small businesses and beginners.
Social media marketing helps brands build visibility, engage audiences, and generate leads across major platforms. Learn how to plan, create, publish, and optimize social media campaigns for real business goals.






You’ll understand how to build and manage a social media strategy that grows audience engagement, strengthens brand presence, and supports business goals.
Learn how businesses use Facebook advertising to reach specific audiences and achieve marketing objectives.
• Campaign objectives
• Audience targeting
• Ad sets
• Creatives
• Budget basics


You’ll understand the basic structure of a Facebook advertising campaign.
Learn how brands use visual advertising to reach audiences across Instagram.
• Instagram ad formats
• Reels advertising
• Audience targeting
• Creative strategy
• Campaign objectives


You’ll understand how Instagram advertising fits into a modern social media strategy.
Learn how marketers reach professional and business audiences through LinkedIn advertising.
• B2B marketing fundamentals
• Professional targeting
• Audience segments
• Lead generation
• Campaign objectives


You’ll understand how LinkedIn can be used for professional and B2B advertising.
Explore the fundamentals of advertising and audience communication on X.
• Platform advertising basics
• Promoted content
• Audience targeting
• Campaign objectives
• Brand communication

You’ll understand the basic principles of advertising on X.
WhatsApp has become an important communication channel for businesses. Learn how brands use messaging to communicate, follow up and nurture leads.
• WhatsApp Business
• Customer communication
• Lead follow-ups
• Messaging strategy
• Basic automation concepts



You’ll understand how WhatsApp can support customer communication and lead nurturing.
Learn how to connect content, audiences and business goals into a structured social media strategy.
• Content strategy
• Audience understanding
• Content calendars
• Platform selection
• Engagement planning




You’ll understand how WhatsApp can support customer communication and lead nurturing.
Learn how different digital channels work together to attract visitors and encourage online purchases.
• Product marketing
• Customer journeys
• Promotional campaigns
• E-commerce funnels
• Conversion fundamentals



You’ll understand how digital marketing supports online store growth.
Understand how advertising space, audiences and budgets are planned across digital platforms.
• Media planning
• Audience selection
• Advertising placements
• Campaign budgets
• Media strategy basics


You’ll understand the fundamentals behind planning and managing digital advertising media.
Online communities can provide valuable opportunities for audience research and brand conversations.
• Community platforms
• Audience research
• Relevant discussions
• Brand participation
• Community engagement


You’ll understand how community-based platforms can support marketing and audience research.
Learn how businesses build relationships with audiences through planned and personalised email communication.
• Email campaigns
• Subscriber lists
• Newsletters
• Email content
• Customer journeys

You’ll understand how to plan and create basic email marketing campaigns.
Explore how businesses and creators promote products through performance-based partnerships.
• Affiliate marketing models
• Tracking links
• Commissions
• Affiliate partnerships
• Performance-based promotion

You’ll understand how affiliate partnerships work in digital marketing.
Today’s audiences spend a significant amount of time on mobile devices. Learn how marketers create mobile-friendly experiences and campaigns.
• Mobile user behaviour
• Mobile-first marketing
• Messaging
• Mobile optimisation
• Mobile campaign fundamentals


You’ll understand the importance of mobile-first thinking in modern digital marketing.
Content helps businesses educate, attract and build trust with their audiences. Learn how different forms of content support marketing goals.
• Content strategy
• Blog content
• Social media content
• Video content
• Content planning



You’ll understand how useful content can support long-term audience and brand growth.
Learn how brands collaborate with creators to reach audiences through authentic content and partnerships.
• Influencer selection
• Audience relevance
• Collaboration planning
• Campaign communication
• Performance basics


You’ll understand how influencer collaborations are planned and managed.
A business’s online reputation can influence customer decisions. Learn how brands monitor feedback and manage their digital presence.
• Online reviews
• Customer feedback
• Brand mentions
• Reputation monitoring
• Response fundamentals


You’ll understand the importance of maintaining a positive and trustworthy online presence.
Learn the basics of managing website tracking and marketing tags without repeatedly changing website code.
• Tags
• Triggers
• Variables
• Tracking fundamentals
• Marketing measurement basics

You’ll understand how marketing tracking can be organised using Google Tag Manager.
Get exposure to powerful platforms commonly used for SEO research, competitor analysis and digital marketing insights.
• Keyword research
• Competitor analysis
• Website analysis
• Backlink research
• SEO opportunities


You’ll understand how professional marketers use research tools to make informed decisions.
Learn how marketers use data to understand what visitors do on a website and how digital activities perform.
• Website traffic
• Users and engagement
• Traffic sources
• User behaviour
• Conversion measurement

You’ll understand how website data can support better marketing decisions.
Learn the fundamentals of website monetisation and understand how publishers can display advertisements on digital properties.
• Website monetisation
• Publisher advertising
• Ad placements
• Advertising policies
• Revenue fundamentals

You’ll understand the basic concept of earning revenue through website advertising.
Instead of calling every AI tool a separate module, I recommend showing this as a special AI learning section.








































Freelancing allows digital marketers to work with clients independently and build income through their skills. Learn how to find clients, present your services, manage projects, and build a sustainable freelance career.
• Freelancing fundamentals & digital marketing services
• Choosing your niche and defining your services
• Building a freelance portfolio
• Creating proposals and service packages
• Finding and approaching potential clients
• Client communication & project management
• Pricing, negotiation & payment basics
• Building long-term client relationships






You’ll understand how to position your skills, find potential clients, create professional proposals, and manage freelance projects effectively.
A digital agency combines multiple marketing services to help businesses grow online. Learn how to structure an agency, create service packages, acquire clients, and manage campaigns and projects professionally.
• Digital agency business fundamentals
• Choosing services and defining your niche
• Creating agency packages & pricing
• Building an agency brand and online presence
• Lead generation & client acquisition
• Sales calls, proposals & client onboarding
• Team building & task delegation
• Client reporting & campaign management





You’ll understand how to plan, launch, and manage a digital marketing agency with structured services, client processes, and scalable workflows.
A strong resume and confident interview performance can help you stand out when applying for digital marketing roles. Learn how to showcase your skills, projects, certifications, and practical experience effectively.
• Digital marketing resume structure
• Creating an ATS-friendly resume
• Showcasing projects & campaign experience
• Highlighting tools, skills & certifications
• Building a professional LinkedIn profile
• Digital marketing interview questions
• Interview preparation & mock interviews
• Communicating skills and project experience



You’ll be able to create a professional digital marketing resume, strengthen your LinkedIn profile, and approach interviews with greater confidence.
We call you back within 10 minutes
Digierra Institute
From Learning to Career — Step by Step
At Digierra Ghatkopar, your learning journey goes beyond classroom theory. You build your knowledge step by step, apply it through practical assignments and projects, and develop work that can become part of your professional portfolio.
Learn digital marketing fundamentals, customer behaviour, channels, strategy and campaign planning.
Build knowledge across SEO, Google Ads, Meta Ads, social media, content, analytics and AI marketing.
Apply what you learn through practical assignments and work with relevant digital marketing tools.
Put your knowledge into practice through real-world projects, campaigns and marketing activities.
Turn your practical work into projects that demonstrate your skills and understanding.
Build your resume, prepare for interviews and understand how to approach digital marketing career opportunities.
Learn digital marketing fundamentals, customer behaviour, channels, strategy and campaign planning.
Digierra Institute
Build knowledge across SEO, Google Ads, Meta Ads, social media, content, analytics and AI marketing.Build knowledge across SEO, Google Ads, Meta Ads, social media, content, analytics and AI marketing.
Digierra Institute
Learn digital marketing fundamentals, customer behaviour, channels, strategy and campaign planning.
Digierra Institute
50+ Modules. 50+ AI Tools. Real Projects. A Portfolio You Can Show
In-depth Curriculum
Work Smarter with Al
Real Client Scenarios
Showcase Your Skills
Take the first step toward a successful career in digital marketing with Digierra’s Advanced Fundamentals course one of the most practical and complete programs available in Ghatkopar. Whether you’re an aspiring marketer, entrepreneur, or working professional, this certification course equips you with real-world skills in SEO, content creation, social media strategy, email marketing, paid ads, and data analysis. With flexible options for both online and offline learning, Digierra blends digital skills training with expert mentorship. Designed to match industry needs, this Ghatkopar-based course helps you build impactful campaigns and prepares you for in-demand roles across the digital landscape.
This course is ideal for beginners with no prior digital marketing experience, small business owners wanting to grow their online presence, and professionals seeking to update or enhance their digital marketing skills
Typically, it takes about 12–16weeks to complete the course, depending on your pace and learning schedule.
Kapil Sharma
16 Weeks
50+
100+
English, Hindi
Google + Digierra Certification
Our students love our engaging learning experience, expert instructors, and supportive community. They highlight personal growth, practical skills, and a welcoming environment that empowers them to achieve their goals.
Digierra is a top-notch digital marketing institute offering practical training in SEO, SEM, social media, and analytics. The knowledgeable instructors provide valuable insights and hands-on experience, making it an ideal choice for those looking to build a successful career in digital marketing. Highly effective and industry-focused.
Digierra is a premier digital marketing institute, offering expert training across various domains like SEO, SEM, and social media. The trainers, with vast industry experience, provide insightful, practical lessons that bridge theoretical knowledge with real-world applications, making it an ideal choice for anyone pursuing a career in digital marketing.
Digierra is a leading digital marketing institute with highly experienced trainers. The instructors bring extensive industry knowledge, providing practical, real-world insights in SEO, SEM, and social media. Their hands-on approach ensures students gain the necessary skills and confidence to excel in the competitive digital marketing field. Highly recommended!
Digierra is a top digital marketing institute with expert trainers who bring years of industry experience. The trainers deliver comprehensive, practical lessons on SEO, SEM, and social media marketing, ensuring students gain valuable, real-world skills. Their in-depth knowledge and mentorship make Digierra an excellent choice for aspiring marketers.
Digierra Institute is a premier training center specializing in 100% practical, industry-focused education. Known for its commitment to real-time, project-based learning, the institute ensures students gain hands-on experience and expertise. With a proven track record of 100% placement assistance, Digierra equips learners with skills through recognized projects, preparing them for real-world challenges and career success.
The Digierra course offers flexible durations based on your chosen program. The Advanced Digital Marketing Course can be completed in just 4 months, providing a deep dive into essential strategies. For those seeking comprehensive expertise, the Master Digital Marketing Course spans 6 months, covering advanced tools, analytics, and campaign management to make you an industry-ready professional.
Digierra offers an Advanced Digital Marketing Course for ₹35,000 and a Master Digital Marketing Course for ₹60,000. No additional registration fee is required. These comprehensive programs provide practical skills and industry insights, making them ideal for beginners and professionals looking to excel in digital marketing. Payment details and course specifics can be confirmed directly with Digierra.
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