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- info@digierra.com
Looking for the best digital marketing courses in Ghatkopar? Our complete program offers 100% practical training, ensuring you gain hands-on experience with the latest tools and strategies in the industry. We focus on real-world applications, helping you master skills such as SEO, SEM, content marketing, social media marketing, and more. Plus, with our 100% placement assistance, you’ll be well-prepared to launch your career and secure a job in the ever-growing digital marketing field.
Choosing the right digital marketing training program is a crucial first step. At Digierra, we offer a robust curriculum that focuses on building hands-on experience. You won’t just learn what digital marketing is — you’ll learn how to do it, using real campaigns, tools, and platforms.
Digierra’s experienced professionals bring real-world insights to every session.
Covering SEO, social media, email marketing, PPC, and more, Digierra ensures you’re prepared for any digital role.
Practical exercises, live projects, and case studies help you build industry-relevant skills.
With strong industry ties, Digierra supports you in landing internships and job placements.
Boost your career with a recognized certification that adds credibility to your resume.
Start your journey with Digierra, offering expert-led marketing courses in Ghatkopar, Mumbai online designed for flexible, career-focused learning. Prefer in-person training? Our offline digital marketing course in Ghatkopar, Mumbai provides hands-on experience, real-time projects, and placement support to help you thrive in the digital industry.
The Advance Digital Marketing Course (ADMC) offers in-depth training on SEO, social media, content marketing,
and analytics, empowering professionals to master modern digital marketing strategies effectively.
Diploma Digital Marketing Course (DDMC) provides complete knowledge in SEO, PPC, social media, and analytics, preparing
professionals to excel in the dynamic digital marketing landscape.
The Online in Digital Marketing Course (ODMC) offers foundational skills in SEO, content creation,
social media, and analytics, empowering students to thrive in digital marketing careers.
Our Digital Marketing Course Ghatkopar covers key modules such as SEO, SEM, social media marketing, email campaigns, content strategy, analytics, and conversion optimization, equipping you with essential skills for online success.
Introduction to WordPress: Learn the fundamentals of WordPress, including setting up a website, installing themes, and understanding the WordPress dashboard.
Theme Customization: Learn how to modify and customize WordPress themes to suit specific business needs.
Plugins and Widgets: Understand how to use plugins to add functionality and widgets for enhanced user experience.
Responsive Design: Build websites that are mobile-friendly and responsive, ensuring optimal performance on all devices.
SEO Basics for WordPress: Get introduced to search engine optimization (SEO) techniques to make your WordPress site rank higher in search engine results.
Introduction to SEO:
Understanding the importance of SEO in digital marketing.
Types of SEO: On-page, Off-page, and Technical SEO.
The role of search engines and how they rank websites.
Keyword Research:
Identifying and selecting relevant keywords.
Using tools like Google Keyword Planner, SEMrush, and Ahrefs for research.
Importance of long-tail keywords and their role in SEO.
On-Page SEO:
Optimizing meta tags (title, description).
Creating SEO-friendly URLs.
Improving content with proper keyword usage.
Image optimization and internal linking strategies.
Off-Page SEO:
Building high-quality backlinks.
Social media integration and its impact on SEO.
Guest blogging and influencer marketing strategies.
Technical SEO:
Site speed optimization.
Mobile responsiveness and user experience.
Fixing crawl errors and improving site architecture.
Local SEO:
Optimizing for location-based searches.
Setting up and optimizing Google My Business.
Building local citations and reviews.
SEO Analytics
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a critical aspect of digital marketing that focuses on increasing a website’s visibility on search engine results pages (SERPs) through paid advertising. This strategy helps businesses attract targeted traffic and improve brand awareness. SEM is an essential skill in digital marketing, offering numerous benefits to marketers and businesses.
Key Points:
Understanding SEM Basics:
SEM includes both paid search ads (e.g., Google Ads) and organic search optimization (SEO).
It involves bidding on keywords, creating compelling ads, and managing campaigns to achieve high rankings.
Paid Search Advertising:
SEM primarily involves Pay-Per-Click (PPC) campaigns, where advertisers pay each time a user clicks on their ad.
Google Ads and Bing Ads are the most popular platforms for running SEM campaigns.
Keyword Research:
Effective SEM requires thorough keyword research to target terms potential customers are searching for.
Tools like Google Keyword Planner, SEMrush, and Ahrefs help identify high-traffic keywords.
Ad Copy and Landing Page Optimization:
Crafting relevant ad copy and optimizing landing pages are critical to improving conversion rates.
Well-targeted, high-quality ads and seamless user experiences lead to better ROI.
Choosing the right social media platforms based on business type and audience.
Optimizing profiles and pages for maximum visibility.
Content Creation & Strategy
Developing engaging and shareable content.
Best practices for visual content like images, infographics, and videos.
Crafting effective social media posts, hashtags, and captions.
Engagement & Community Building
Techniques to interact with followers and build a loyal community.
Importance of consistency and responsiveness in social media.
Analytics & Performance Tracking
Using tools like Google Analytics and social platform insights to measure engagement.
Monitoring key performance indicators (KPIs) such as likes, shares, comments, and click-through rates.
Paid Social Media Advertising
Overview of paid campaigns on Facebook, Instagram, and LinkedIn.
Budgeting, targeting, and measuring the ROI of paid social ads.
SMO Tools & Techniques
Introduction to tools like Hootsuite, Buffer, and Sprout Social for scheduling, monitoring, and optimizing posts.
Best practices for increasing organic reach.
Why Take This Course?
This course empowers marketers with the skills to effectively use social media platforms to improve brand awareness, increase website traffic, and drive sales. Whether you’re a beginner or experienced marketer, SMO is vital for enhancing online visibility in today’s competitive digital landscape
Meta Ads, encompassing both Facebook and Instagram, are powerful tools for businesses aiming to reach and engage their target audience through social media. This digital marketing course will cover the essential aspects of Meta Ads, providing you with the skills to create, manage, and optimize ad campaigns on both platforms.
Key Course Points:
Introduction to Meta Ads:
Overview of Facebook and Instagram as advertising platforms.
Understanding the importance of social media advertising in modern marketing.
Setting Up Meta Ads Manager:
Step-by-step guide on creating and navigating Meta Ads Manager.
Connecting your business page and Instagram account for seamless campaign management.
Target Audience Research and
Segmentation:
Learn how to define and target your audience using demographics, interests, behaviors, and custom audiences.
Utilize data from Facebook Insights and Instagram Analytics to refine your targeting.
Creating Effective Ads:
Best practices for designing high-quality ads, including visuals, copy, and calls-to-action.
Explore various ad formats: Image Ads, Video Ads, Carousel Ads, and more.
1. What is Content Marketing?
Content marketing is the strategic creation and distribution of content that resonates with the audience to encourage engagement, brand loyalty, and conversions. This content can include blog posts, videos, social media updates, podcasts, infographics, and more.
2. Importance of Content Marketing in Digital Marketing Builds Trust and Authority: By providing value through informative content, brands can position themselves as experts in their field.
Drives Traffic and Engagement: High-quality content attracts organic traffic from search engines, encourages social sharing, and boosts engagement across digital platforms.
Supports SEO Efforts: Well-optimized content enhances SEO rankings, helping businesses to rank higher on search engines and reach a broader audience.
3. Content Marketing Strategy Audience Research: Understanding your target audience’s interests, pain points, and preferences is essential for creating relevant content.
Content Creation: Develop a variety of content types that cater to different audience segments, ensuring diversity and engagement.
Content Distribution: Share content through various channels, such as blogs, social media, email newsletters, and third-party websites.
Measurement and Optimization: Track key metrics like website traffic, engagement rates, and conversion rates to assess the performance of content and optimize for better results.
Goal-Oriented Guest Lectures100% Practical Exposure Flexible Training Unlimited Access Free Hosting For 1 Year Weekly Doubt ClearingGenerative AI Certification100% Placement
At Digierra’s digital marketing course, you’ll master essential skills like SEO, social media marketing, Google Ads, email marketing, content strategy, analytics, and conversion optimization. Gain hands-on experience to build and manage impactful digital campaigns
Digital Marketing is the promotion of products or services using digital channels like search engines, social media, email, and websites. It helps businesses connect with their target audience online, build brand awareness, drive traffic, and generate leads using tools like SEO, PPC, content marketing, and analytics.
Easy-to-use online graphic design tool
Drag-and-drop interface for quick editing
Perfect for creating social media posts, flyers, and presentations
Thousands of free templates and elements
Ideal for beginners and non-designers
Enables collaboration and real-time sharing
No design experience required
💡 Boost productivity with AI-powered tools like ChatGPT
🧠 Generate content, ideas, and strategies instantly
📊 Automate digital marketing tasks
📥 Save time on research and writing
🤖 Stay ahead with the latest in AI-driven marketing tools
Create consistent usernames and profile pictures
Write a clear, keyword-rich bio
Add website/contact links
Use relevant hashtags in the description
Maintain brand voice across all platforms
Keep profiles updated with fresh content
Highlight achievements, reviews, or services
Enhances brand visibility on platforms like Instagram, Facebook, and LinkedIn
Increases engagement through optimized content and hashtags
Improves follower growth and post reach
Strengthens online reputation and trust
Drives traffic to websites via social channels
Essential for digital brand building and awareness
Captivates audience attention instantly
Enhances brand visibility and recall
Boosts engagement with eye-catching visuals
Communicates your message creatively
Builds trust through consistent branding
Drives traffic and conversions
Aligns with trends and audience behavior
Encourages shares and saves for better reach
Easy-to-use CMS for beginners & pros
Customize with themes & plugins
Mobile-friendly & responsive design
SEO-ready structure
Fast setup, no coding needed
Ideal for blogs, business sites & portfolios
Secure & regularly updated
Scalable for future growth
Integration with marketing tools
Affordable & open-source
Choose a domain & hosting
Select a reliable eCommerce platform (like Shopify or WooCommerce)
Design a user-friendly interface
Add secure payment gateways
Upload high-quality product listings
Optimize for mobile & SEO
Set up shipping & return policies
Test before launch
Create and verify your Google Business Profile
Add business name, address, and contact details
Choose the right business category
Upload high-quality photos and logo
Optimize description with keywords
Enable reviews and respond to customers
Keep information up to date
✅ Choose your niche
✅ Pick a blog name & domain
✅ Select a blogging platform (like WordPress)
✅ Set up hosting
✅ Design your blog
✅ Write quality content
✅ Promote via social media
✅ Stay consistent & analyze performance
🌐 Easy-to-use eCommerce platform
🛒 Build and manage online stores
💳 Supports multiple payment gateways
🎨 Customizable themes & apps
📦 Inventory & order tracking
📈 In-built SEO & analytics tools
📱 Mobile-friendly storefronts
🔒 Secure & reliable hosting
Improves website visibility on search engines
Drives organic (free) traffic to your site
Involves keyword research and content optimization
Enhances user experience and site speed
Builds trust through higher search rankings
Essential for long-term digital marketing success
Helps monitor your website’s presence in Google Search
Tracks keyword performance and search traffic
Identifies indexing issues and errors
Submits sitemaps for faster crawling
Shows backlinks and internal links
Highlights mobile usability issues
Free tool by Google for SEO insights
🔗 Backlink Building – Gain quality links from trusted websites
💬 Guest Posting – Publish articles on external blogs
📢 Social Sharing – Promote content across social platforms
🌐 Online Directories – List your business in niche directories
⭐ Influencer Outreach – Collaborate for link mentions
Optimize Google My Business profile
Use location-based keywords
Get listed in local directories
Collect positive customer reviews
Add location pages on your website
Ensure NAP (Name, Address, Phone) consistency
Use local schema markup
Encourage local backlinks
Create localized content
Optimize for mobile users
Use a clear and compelling headline
Add a strong call-to-action (CTA)
Keep the design clean and focused
Highlight key benefits and features
Use testimonials or trust badges
Optimize for mobile and fast loading
Minimize distractions and exit points
A/B test different version
Boosts website visibility on search engines through paid ads
Drives targeted traffic using keywords and bidding strategies
Offers quick, measurable results
Includes platforms like Google Ads & Bing Ads
Ideal for lead generation and brand awareness
Works well alongside SEO strategies
Appear at the top of Google search results
Target users actively searching for your products/services
Pay only when someone clicks your ad (PPC model)
Use keywords to reach the right audience
Track performance with detailed analytics
Boost website traffic and conversions efficiently
Targets users across millions of websites and apps
Uses eye-catching visuals and banners
Helps build brand awareness
Supports audience targeting (interests, demographics, remarketing)
Cost-effective with CPC and CPM options
Ideal for broad reach and visibility
Enhances brand recall and engagement
Target your ideal audience with precise demographics
Create engaging video ads (skippable, non-skippable, bumper)
Boost brand visibility and awareness
Track views, clicks, and conversions
Cost-effective with pay-per-view model
Perfect for product launches or brand promotions
Run via Google Ads platform
Targets users who visited your website but didn’t convert
Displays ads across platforms like Google & Facebook
Boosts brand recall and conversion rates
Cost-effective way to re-engage potential customers
Customizable based on user behavior and interests
Enhances ROI on digital marketing efforts
Focuses on measurable results (leads, sales, clicks)
Utilizes platforms like Google Ads, Meta Ads
Data-driven targeting and optimization
ROI-centric approach to ad spending
Ideal for businesses seeking quick, scalable growth
Real-time performance tracking and reporting
Enhances conversion rates efficiently
Promote your app across platforms like Google, Meta, and YouTube
Target high-intent users with advanced audience filters
Boost app installs and user engagement
Track performance with in-depth analytics
Optimize ad creatives for mobile-friendly formats
Achieve better ROI with A/B testing strategies
Showcase products directly in search results
Drive high-intent traffic to your website
Include product image, price & brand info
Ideal for eCommerce businesses
Boost sales with visual shopping ads
Track performance with real-time analytics
Target by location, device & audience
✅ Automated Google Ads solution for small businesses
✅ Uses machine learning to optimize ad performance
✅ Targets relevant customers based on goals
✅ Simplified setup – no advanced knowledge needed
✅ Ideal for lead generation, website visits, or calls
Focuses on creating awareness and interest in your product or service
Targets top-of-the-funnel audiences
Utilizes content marketing, paid ads, and webinars
Aims to educate and engage potential buyers
Generates high-quality leads for long-term nurturing and conversion
🎯 Target specific audience by age, location & interests
📈 Boost brand visibility and engagement
💰 Cost-effective with flexible budgets
🛠️ Multiple ad formats: image, video, carousel
📊 Real-time performance tracking & insights
🔁 A/B testing for better optimization
🛒 Drive traffic, leads, or sales
🎯 Target the right audience with precision
📸 Eye-catching visuals for better engagement
📈 Boost website traffic & conversions
💬 Drive leads through compelling CTAs
📊 Track performance with real-time insights
🔁 Retarget potential customers effectively
🎯 Target professionals by industry, job title & company
📈 Boost brand awareness with sponsored content
👥 Generate quality B2B leads
📊 Track ad performance with real-time analytics
💼 Perfect for HR, SaaS, and service-based businesses
🔍 Use precise audience targeting for better ROI
📲 Build broadcast lists for targeted messaging
💬 Use WhatsApp Business for automated replies
🛍️ Showcase products via catalogs
🔗 Share clickable links & QR codes
👥 Create customer engagement via groups
📊 Track delivery & read receipts for analysis
🎯 Personalize messages for better conversion
📦 Promote online products through digital channels
📊 Use SEO & Google Ads for product visibility
📱 Leverage social media to drive sales
🛒 Run email & remarketing campaigns
💬 Engage customers with reviews & offers
🔍 Track performance using analytics tools
📊 Media Buying involves purchasing ad space across digital or traditional platforms.
💼 Media Selling is the process where publishers sell that ad space to advertisers.
🎯 Focuses on audience targeting, budget planning, and ROI tracking.
🔄 Ensures strategic ad placements for maximum reach and conversions.
Targets niche communities for higher engagement
Ideal for promoting digital marketing courses or events
Builds brand credibility through discussions
Cost-effective with long-term visibility
Drives traffic from interested users
Supports SEO with backlinks
Encourages organic word-of-mouth promotion
📧 Cost-effective way to reach a large audience
🎯 Personalized campaigns improve engagement
📊 Trackable performance through open & click rates
🔁 Automates customer follow-ups
🤝 Builds trust and brand loyalty
🛒 Drives conversions and repeat sales
✅ Essential for digital marketing success
📌 Promote products or services through special affiliate links
💰 Earn a commission for every sale or lead generated
🌐 Ideal for bloggers, influencers, and digital marketers
🛒 No need to create or own products
📊 Track performance via dashboards and analytics tools
📱 Targets users via smartphones & tablets
📲 Uses SMS, push notifications & in-app ads
📍 Enables location-based marketing
📈 Offers high engagement & instant reach
🎯 Ideal for personalized user experiences
💡 Essential for modern digital marketing strategies
📢 Focuses on creating valuable, relevant content
🎯 Aims to attract and engage target audiences
🧠 Builds brand awareness and authority
🤝 Boosts customer trust and loyalty
📈 Drives traffic and leads organically
📝 Includes blogs, videos, infographics & more
Promotes brands through trusted social media personalities
Builds brand credibility and trust
Reaches niche and targeted audiences
Boosts engagement and conversions
Cost-effective compared to traditional ads
Increases brand awareness rapidly
Ideal for product launches and campaigns
Enhances SEO and content strategy
Builds a positive brand image online
Monitors and manages online reviews & feedback
Handles negative comments effectively
Boosts customer trust and credibility
Enhances visibility on search engines
Supports brand awareness & growth
Essential for personal and business branding
💰 Monetize your website or blog with ads
🎯 Contextual ads based on your content
📈 Earn money per click or impression
🔒 Safe and reliable platform by Google
🌍 Reach global advertisers automatically
🧾 Easy to integrate with any website
Craft persuasive and engaging content.
Focus on audience needs and emotions.
Use clear, action-driven language.
Optimize for digital platforms (SEO, ads, emails).
Turn features into benefits.
Drive conversions with strong CTAs.
Essential skill in digital marketing success.
All-in-one digital marketing tool for SEO, PPC, and content marketing
Performs keyword research and competitor analysis
Tracks website ranking and backlinks
Audits on-page SEO and technical issues
Helps optimize ad campaigns
Ideal for marketers, bloggers, and SEO professionals
Powerful SEO tool for keyword research & backlink analysis
Tracks competitors' rankings and strategies
Audits websites for SEO issues
Explores high-traffic content ideas
Provides detailed backlink profiles
Helps improve Google rankings
Ideal for digital marketers & SEO professionals
All-in-one inbound marketing and CRM platform
Offers tools for email marketing, SEO, and content creation
Tracks customer interactions and sales pipeline
Provides automation for marketing and sales
Free CRM with upgradeable features
Ideal for businesses to attract, engage, and delight customers
Identify your skill or niche
Build a strong portfolio
Create profiles on freelance platforms (e.g., Upwork, Fiverr)
Set competitive pricing
Start with small gigs to gain reviews
Communicate professionally
Deliver quality work on time
Keep learning and improving
Identify your niche (SEO, social media, etc.)
Build digital marketing skills
Create a business plan
Register your agency legally
Build a professional website
Showcase portfolio and case studies
Use social proof/testimonials
Generate leads through marketing
Hire skilled team
Focus on client results
Highlight your skills and achievements clearly.
Keep the layout clean and professional.
Customize the resume for each job application.
Use strong action verbs and keywords.
Proofread for grammar and spelling errors.
Include relevant education, experience, and certifications.
Research the company and job role.
Practice common interview questions.
Prepare your resume highlights.
Dress professionally and be punctual.
Show confidence, not arrogance.
Ask insightful questions.
Follow up with a thank-you email.
Digierra’s Digital Marketing Certification program is crafted to help you build real-world expertise in today’s most essential marketing tools and techniques. From mastering SEO and Google Ads to developing social media strategies, email campaigns, content marketing, and analytics this course is designed for both newcomers and professionals looking to level up. Based in Ghatkopar, the program offers both classroom and blended learning options, allowing you to gain hands-on experience and industry insight. Whether you prefer face-to-face training or a flexible offline structure, Digierra ensures you gain practical skills that translate into real results in the digital space.
In the first month of this digital marketing course, students will master social media profile optimization, set up a professional Google My Business (GMB) account, and learn graphic design basics using Canva. These skills will empower them to create engaging content and establish a strong online presence for businesses or personal brands.
In the second month of your digital marketing course, dive into organic strategies. Master SEO to optimize website rankings, explore SMO for building strong social media presence, and learn content marketing to engage audiences effectively. Gain skills to drive organic traffic, build brand authority, and create long-lasting online impact.
Master paid marketing strategies in this third-month digital marketing course! Learn PPC campaigns, social media advertising, Google Ads, and budget optimization to drive results. Perfect for students aiming to excel in targeted ads and boost ROI. Unlock the power of paid channels to achieve measurable success!
4 month Students will apply their skills to a hands-on project, developing a comprehensive digital marketing strategy for a real Indian brand. This includes market research, SEO, social media campaigns, content creation, and performance analysis, providing practical experience and insights into brand promotion in the digital era
Take the first step toward a successful career in digital marketing with Digierra’s Advanced Fundamentals course one of the most practical and complete programs available in Ghatkopar. Whether you’re an aspiring marketer, entrepreneur, or working professional, this certification course equips you with real-world skills in SEO, content creation, social media strategy, email marketing, paid ads, and data analysis. With flexible options for both online and offline learning, Digierra blends digital skills training with expert mentorship. Designed to match industry needs, this Ghatkopar-based course helps you build impactful campaigns and prepares you for in-demand roles across the digital landscape.
This course is ideal for beginners with no prior digital marketing experience, small business owners wanting to grow their online presence, and professionals seeking to update or enhance their digital marketing skills
Typically, it takes about 12–16weeks to complete the course, depending on your pace and learning schedule.
Our students love our engaging learning experience, expert instructors, and supportive community. They highlight personal growth, practical skills, and a welcoming environment that empowers them to achieve their goals.
Digierra Institute is a premier training center specializing in 100% practical, industry-focused education. Known for its commitment to real-time, project-based learning, the institute ensures students gain hands-on experience and expertise. With a proven track record of 100% placement assistance, Digierra equips learners with skills through recognized projects, preparing them for real-world challenges and career success.
The Digierra course offers flexible durations based on your chosen program. The Advanced Digital Marketing Course can be completed in just 4 months, providing a deep dive into essential strategies. For those seeking comprehensive expertise, the Master Digital Marketing Course spans 6 months, covering advanced tools, analytics, and campaign management to make you an industry-ready professional.
Digierra offers an Advanced Digital Marketing Course for ₹35,000 and a Master Digital Marketing Course for ₹60,000. No additional registration fee is required. These comprehensive programs provide practical skills and industry insights, making them ideal for beginners and professionals looking to excel in digital marketing. Payment details and course specifics can be confirmed directly with Digierra.
At Digierra, we are a forward-thinking digital marketing agency committed to helping businesses thrive in the digital world. With a results-driven approach, we specialize in SEO, PPC, social media marketing, content creation, and web design.
